The Victorian Government has awarded a $50,000 Stronger Regional Communities Plan grant to develop marketing and buy-local campaigns to promote townships and businesses of Cobden, Camperdown, Terang and Timboon.
Labor Member for Western Victoria, Gayle Tierney announced the funding from the Stronger Regional Communities Plan, which supports community-led initiatives that build community capabilities or improve the liveability of regional and rural towns.
The project was developed in response to concerns from locals in each of the four towns who believe that business has declined since the fire events in the south west.
A campaign will be developed for each of the four towns including social media activities, digital displays, and advertising to support buy-local initiative.
The buy-local initiatives are expected to deliver a significant economic boost to the local economies through increased visitation and extended stays and an increased number of residents opting to shop locally.
This project will work with the ‘I Am Where Stories Unfold’ campaign underway by the Great Ocean Road Regional Tourism which encourages visitors to the townships along the Great Ocean Road to discover each town’s unique story.
The Stronger Regional Communities Plan aims to support rural and regional towns to attract families and young people to live and work by investing in community-led projects that make regional Victoria a better place to live, work and do business.
Community groups, not-for-profit organisations, individual businesses, and industry alliances are all eligible to apply for funding for projects that will create stronger communities.
Quotes attributable to Member for Western Victoria, Gayle Tierney
“The $50,000 grant from the Victorian Government is an investment to develop marketing and buy local campaigns to promote townships and businesses of Cobden, Camperdown, Terang and Timboon.”
“These towns have faced challenges since the significant fires in the south west, and this project will help to boost the local community and economy.”
“The Victorian Government is building stronger regional communities and we are doing it with locals.”