The Victorian Government has welcomed the launch of the Otway Coast Hamlets Marketing Campaign, supported by a $50,000 grant from the Victorian Government’s Great Ocean Road Economic and Community Recovery Support Fund.
The $1 million fund was established in response to Wye River-Jamieson Track Bushfires in 2015 and has supported a range of activities to help tourism and local businesses recover from the economic effects of the fires.
Congratulations to Great Ocean Road Regional Tourism on their Destination Action Plan, branding, imagery and new web platform to market the Otway Coast hamlets, which include Wye River, Wongarra and Kennett River.
Local communities, businesses and other stakeholders had input into the development of the Destination Action Plan through a series of workshops, which led to an extensive photography project and new material to promote the hamlets on official tourism website platforms.
This project has helped to create a new sub-region of the Otways that can be effectively promoted to visitors, which will help the region to recover from the loss in visitation experienced after the bushfires.
Quotes attributable to the Member for Western Victoria, Gayle Tierney:
“The Victorian Government is proud to partner with the community to support the visitor economy in this stunning part of the Victorian coastline that was hit by bushfires in 2015.”
“The resilience and genuine participation of these communities has resulted in a marketing strategy that shows the natural beauty and charm of these hamlets.”